Annodyne is an engagement marketing agency that specializes in moving people.
Since most people psychologically tune-out the onslaught of marketing white noise they encounter each day, for marketing to be effective it must change the conversation. At Annodyne, we leverage our fluency with media and messaging to do just that. First, we identify your ideal audiences. Then, we engage them in truly different and meaningful ways. In short: we craft conversation-changing brand identities, marketing strategies and communications — all supported by leading-edge technologies — to reach people where they live, inspire them and drive them to action.
Conventional marketing is a game of low-percentages. It's jumping up on a soapbox and yelling at the top of your lungs just so you might turn a few heads. The average American endures about 3,500 promotional messages each day. We're trained to tune out the white noise.
If you want to move people, you can’t do it by yelling. Quite the contrary. You need to leverage analytics, strategy and creativity to find your best prospects and customers, and engage them with the right messages. If you do that, a whisper will work better than a shout — because they'll lean in to hear what you have to say.
A devotee has a bond with your brand that is deeper than your individual products or services. Devotees will "Like" you on Facebook. They'll post rave reviews online. They'll tell their friends about you. They'll look forward to your next sales call. They'll wait in line for your next product. They'll donate to your endowment. In short: they'll follow you wherever you take them.
Devotees are your brand's greatest assets. And they can be earned only one way: through surgically implemented engagement marketing.
A satisfied customer will keep you in mind — until something better comes along. A loyal customer will keep coming back to you — until someone else really bowls him over.
But a devotee...
Those who stick with so-called "tried and true" marketing think they're playing it safe. But are they? Media is shifting and evolving every day. The Internet lives in people's hands now, not just on their desktops. Audiences are spending more and more time in the digital realm and less and less time with traditional media. Engagement means finding your ideal audience within the media landscape and leveraging the most efficient and cost-effective channel mix possible to make an impact.
There are 280 million active web-enabled mobile devices in the U.S.
Newspapers are struggling, yes. But over the last ten years, radio listenership in the U.S. has also declined — by 49%.
The Super Bowl — the biggest and most-expensive TV advertising event of the year — draws about 110 million viewers. Facebook draws 175 million visitors each day.
Engagement marketing is a process through which a target audience is nurtured — in one-to-one fashion, in meaningful and relevant ways — through every phase of its lifecycle. It's a fluent and evolutionary marketing approach that transforms prospects into leads, leads into customers, customers into loyal customers, and loyal customers into devotees.
Engagement marketing takes the best parts of branding, direct and digital marketing, and takes it to an exponentially more-successful level. And nobody does it quite like Annodyne.
If you're looking to push your business or organization to the next level, it's time to start thinking in a different direction. Get in touch with us today; let's start with an intriguing conversation.
Annodyne, Inc. - 751 Arbor Way, Suite 100 - Blue Bell, Pennsylvania 19422 - 215.540.9110
info@annodyne.com info@annodyne.com