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Annodyne
Celebrates Fifth Anniversary with Evolution into Professional Services Company Providing Internet Business
Strategy For the New Marketing Economy
Philadelphia — September
5, 2006— When Anthony
Campisi decided to start his firm, Annodyne, Inc. in
2001, he knew his vision had to be clear in order to
survive the rigors of the marketplace. At a time when
Internet marketing, consulting and technology companies
were closing their doors, this visionary entrepreneur
was certain that he could bring solid business principles
and sound strategy to what was then considered uncertain
territory.
“The marketing and technology
worlds stagnated for a few years after the bubble burst,
but now they’re back,” said Campisi, the
Chief Executive Officer and President of Annodyne. “Certainly,
organizations marketed during that time, but for the
most part it was a regression back to the safe and familiar
such as billboards, print ads, and direct mail campaigns.
The web was still in the marketing mix but it was quickly
pushed to the back of the pack, and rightly so. During
the boom, the web demanded lots of attention and dollars,
but failed to deliver on its promise. Now the web is
back, and it's making up for lost time.”
In five years, Annodyne has
evolved into a professional services company focused
on providing Internet business strategy as well as creative
and technical execution for national clients as diverse
as Lucent Technologies, Dale Carnegie Training, MapQuest,
Rollerblade, The Wharton School of the University of
Pennsylvania, and Comcast Corporation.
Campisi, a leading business strategist
focused on pioneering a new breed of business solutions,
has grown Annodyne from a boutique agency specializing
in permission-based e-mail marketing campaigns, to a
full-service developer of Internet-centric marketing
models.
The most significant element in Campisi’s
vision for the future is his concept of The New Marketing
Economy™, which describes how the Internet and
web-based technologies are changing traditional marketing
models as we know them. He leads a blog under the same
name at www.newmarketingeconomy.com.
“Many organizations are at a
loss right now – they’ve spent a lot of
money on the hot new technology or latest media trend
thinking that if everyone else is there, that’s
where they need to be,” said Campisi. “In
this second round of the Internet revolution, what some
have termed ‘Web 2.0,’ you see organizations
that have no idea how to move forward. The pervasive
and complex nature of the web makes it difficult for
organizations to successfully establish themselves online
without expert guidance. For decades most marketers
were absolutely certain where their target audience
could be found – and their choices in print, radio
and television were limited. Since the advent of the
Internet, those targets keep moving, with a greater
variety of choices, user-generated options and bigger
barriers to getting your message through.
“Annodyne guides its clients
in finding where their audience resides online, and
develops communications plans on how to engage them,”
Campisi said. We take the time to learn about our clients
business in-depth in order to bring to them a strategic,
consultative vision of their future, which you won’t
find at a traditional advertising or marketing agency,
or at a web development shop. We’ve built a team
of talented experts, professionals in their fields,
who realize that the Internet has become the prime media
source as television once was. We value the relationship
between sales and marketing, and conjoin the two with
CRM.
“In our vision of The New Marketing Economy, viewing
advertising, marketing, sales and public relations through
the prism of the Internet enables all of a company’s
stakeholder’s greater accountability, integration
and return on investment in a way never before available,”
said Campisi. “We’ve demonstrated over the
past five years that we are able to come at a client’s
overall business objectives from a different perspective,
tie it into a bigger picture, and help them achieve
those objectives through the strategic use of technology.
“The web is different now –
it’s matured,” Campisi said. “It's
not about static information; it’s about interactivity,
understanding and for some, community. Marketers controlled
the first round on the web. Today, it's the consumer
that's in control. This has many marketers scrambling
to figure out how to remain relevant, and how to regain
control. TIVO, Digital Video Recorders and Video on
Demand have changed the way we watch TV, and how consumers
can control receiving, or not receiving, an advertiser’s
message. The changes are also happening on the web but
at an infinitely faster pace. The savviest marketers
see this as an opportunity for a new way to begin a
dialogue with consumers, a way to leapfrog the competition
before they realize that their world has even changed.
“At Annodyne, we've built a
solid foundation that has enabled us to endure change,”
said Campisi. “The evolution of our company has
kept pace with evolutions in technology and marketing,
which has been a wild ride over the past five years.
Our endurance and experience are what differentiates
Annodyne from many of our competitors, and what enables
our clients to gain greater business success in the
New Marketing Economy.”
About Annodyne:
Annodyne, Inc. is a professional services company providing
Internet business strategy, creative and technical execution
for a diverse clientele. The company is centered on
their vision of The New Marketing Economy™, and
developing Internet-centric marketing models which shift
marketing from a cost center to a profit center through
Marketing Performance Measurement. Additional information
about the company is available at www.annodyne.com.
To learn more about Annodyne’s thought leadership
position, visit their blog at www.newmarketingeconomy.com.
Media Contact:
Jim DeLorenzo, JHD Enterprises Public Relations
Phone: 215-564-1122
E-mail: jim@jhdenterprises.com
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