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Leading
Business Strategist & Annodyne CEO Anthony Campisi
to Discuss the New Marketing Economy™ on “Money
Matters TV”
Philadelphia — November
13, 2006— Anthony
Campisi, a leading
business strategist who coined the concept of The
New Marketing Economy™, will be a featured guest
on “Money Matters TV” this month.
Campisi will discuss the changing
face of marketing, based upon his experiences as the
President and Chief Executive Officer of Philadelphia-based
Annodyne, Inc., a professional services company providing
Internet business strategy and creative/technical
execution for clients as diverse as The Wharton School
of the University of Pennsylvania, Comcast Corporation,
Lucent Technologies, MapQuest, and Rollerblade. He has
also worked directly with a number of high-profile political
campaigns, as well as regional and civic business and
cultural institutions.
The half-hour business program, produced
and distributed by Comcast, is available in over 680,000
homes in the greater Philadelphia region on nine cable
television systems, including Lower Merion, Willow Grove,
Malvern, Coatesville, Plymouth Meeting, Radnor and Pottstown.
During his interview, Campisi will
elaborate on his concept of The New Marketing Economy,
in which he describes how the Internet and web-based
technologies are changing traditional marketing models
as we know them. He leads a blog under the same name
at www.newmarketingeconomy.com.
A gifted entrepreneur, Campisi
has grown the company he founded in 2001 from a boutique
agency specializing in e-mail marketing campaigns, to
a full-service developer of Internet-centric marketing
models. Prior to founding Annodyne, Campisi played an
integral role in the resurgence of Cartel Systems and
the launch of Mercadien Technologies, two regionally-based
network integration and e-Business services companies.
Campisi sits on the Board of Directors of the Greater
Philadelphia Chamber of Commerce, is the Philadelphia
Direct Marketing Association’s eMarketing Council
Chairman, and is on the Advisory Board for the Philadelphia
Area New Media Association – a division of the
Eastern Technology Council.
About Annodyne:
Annodyne, Inc. is a professional services company providing
Internet business strategy, creative and technical execution
for clients as diverse as The Wharton School of the
University of Pennsylvania, Comcast Corporation, Lucent
Technologies, Dale Carnegie Training, MapQuest, and
Rollerblade. The company is centered on their vision
of The New Marketing Economy™, and developing
Internet-centric marketing models which shift marketing
from a cost center to a profit center through Marketing
Performance Measurement. The company envisions the Internet
as the centerpiece to all marketing initiatives, both
online and offline. This “Information Hub”
enables marketers to track, measure and analyze the
performance of all marketing communications and media.
Annodyne offers a full range of strategic services including
Internet business consulting; emerging technology evaluation;
strategic roadmaps; marketing analytics; interactive
marketing and online advertising; offline integration;
vertical marketing programs; CRM alignment; and the
development of their proprietary information hub architecture.
The award-winning professionals at the company also
offer agency services including HTML and Rich Media
design; online ad development; e-mail marketing; search
engine marketing and optimization; custom application
development; content management systems; e-commerce;
online public relations as well as blogger relations;
new media technologies; and interactive sales tools.
Additional information about the company is available
at www.annodyne.com.
To learn more about Annodyne’s thought leadership
position, visit their blog at www.newmarketingeconomy.com.
Media Contact:
Jim DeLorenzo, JHD Enterprises Public Relations
Phone: 215-564-1122
E-mail: jim@jhdenterprises.com
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