Leading Business Strategist & Annodyne CEO Anthony Campisi to Discuss the New Marketing Economy™ on “Money Matters TV”

Philadelphia — November 13, 2006
Anthony Campisi, a leading business strategist who coined the concept of The New Marketing Economy™, will be a featured guest on “Money Matters TV” this month.

Campisi will discuss the changing face of marketing, based upon his experiences as the President and Chief Executive Officer of Philadelphia-based Annodyne, Inc., a professional services company providing Internet business strategy and creative/technical execution for clients as diverse as The Wharton School of the University of Pennsylvania, Comcast Corporation, Lucent Technologies, MapQuest, and Rollerblade. He has also worked directly with a number of high-profile political campaigns, as well as regional and civic business and cultural institutions.

The half-hour business program, produced and distributed by Comcast, is available in over 680,000 homes in the greater Philadelphia region on nine cable television systems, including Lower Merion, Willow Grove, Malvern, Coatesville, Plymouth Meeting, Radnor and Pottstown.

During his interview, Campisi will elaborate on his concept of The New Marketing Economy, in which he describes how the Internet and web-based technologies are changing traditional marketing models as we know them. He leads a blog under the same name at www.newmarketingeconomy.com.

A gifted entrepreneur, Campisi has grown the company he founded in 2001 from a boutique agency specializing in e-mail marketing campaigns, to a full-service developer of Internet-centric marketing models. Prior to founding Annodyne, Campisi played an integral role in the resurgence of Cartel Systems and the launch of Mercadien Technologies, two regionally-based network integration and e-Business services companies. Campisi sits on the Board of Directors of the Greater Philadelphia Chamber of Commerce, is the Philadelphia Direct Marketing Association’s eMarketing Council Chairman, and is on the Advisory Board for the Philadelphia Area New Media Association – a division of the Eastern Technology Council.

About Annodyne:
Annodyne, Inc. is a professional services agency focused on modernizing brands and businesses. They provide a full suite of integrated marketing solutions, to bridge the gap between traditional and digital media. Annodyne has partnered with a host of diverse clients, offering Internet business strategy, creative service, and technical execution. Their vision is centered on The New Marketing Economy™, which promotes an Internet-centered marketing model. Annodyne is based in Blue Bell, PA, right outside of Philadelphia.

Learn more about Annodyne at www.annodyne.com

Back