A lead is a lead, right? Wrong. There’s a big difference between a lead and a qualified lead. The latter is someone whose interests/behaviors indicate that he or she is likely to be a good prospect. In the Executive MBA...

Transformational. Life changing. Experiential. Professional development. Leadership potential. Executive coaching. Career advancement. These are all words/phrases used to describe most Executive MBA programs. Could they be used to describe your Executive MBA program? Therein lies the problem. Most EMBA programs...

The decision-making process for a prospect to enroll in an Executive MBA program is painfully long. Statistics show that this process can take up to two years. So what can you do to speed up the process? Develop —  and...

Call it what you want — brand advocate, brand ambassador, brand evangelist — this is an individual who enthusiastically supports (and promotes) an organization and its products/services. At Annodyne, we prefer the term “brand evangelist” because it describes someone who...