The decision-making process for a prospect to enroll in an Executive MBA program is painfully long. Statistics show that this process can take up to two years. So what can you do to speed up the process? Develop —  and...

Call it what you want — brand advocate, brand ambassador, brand evangelist — this is an individual who enthusiastically supports (and promotes) an organization and its products/services. At Annodyne, we prefer the term “brand evangelist” because it describes someone who...