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Posts tagged with: Marketing Strategy

A lead is a lead, right? Wrong. There’s a big difference between a lead and a qualified lead. The latter is someone whose interests/behaviors indicate that he or she is likely to be a good prospect. In the Executive MBA...
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When we think about first impressions, it’s usually in the context of a job interview or a first date. As the saying goes, “First impressions are lasting impressions.” This holds true for marketing as well. Here, we’ll look at the...
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At this time of year, consumers have visions of gifts being exchanged, and retailers have visions of record sales. While Q4 is key for retail and other industry segments, businesses that focus solely on moving product do so at their...
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Whether you’re a seasoned veteran or relatively new to email marketing, you’ve got to think outside the inbox when it comes to A/B testing. If you’re not already running A/B tests, you’re missing out on a huge opportunity to optimize...
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In case you haven’t noticed (because you’ve either awoken from a 15-year coma, raised by feral wolves, or a little of both), 2016 is an election year. Don’t worry — I will refrain from any political discourse. The election did inspire me...
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In the travel industry, the line in the beach resort’s sand is often blurred between business and pleasure. For many people, the blurring favors the side of business, with career-crazed vacationers reluctant to “unplug” from work even when using their...
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With the nation obsessed over the presidential election, many local candidates and races may not be getting the attention they deserve. In some cases, however, the opposite is occurring: More voters are turning out at the polls and, consequently, voting...
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  On Sunday night, actors, directors and producers weren’t the only winners in Sunday night’s Oscar ceremonies. Marketers and causes alike came out on top. Here are a few lessons we can learn from the Oscars and their surrounding hype:...
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While the Northeast braces for a blizzard, it’s the perfect time to talk about emails and marketing strategy. Whether your business is located in the Northeast or the Southwest, if you have online customers there’s a good chance many of...
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