|
89% of major brands plan to market via mobile phones by 2008. Over half of these brands plan to dedicate up to 25% of their marketing budgets to mobile. (Mobile Marketing Association, 2007)
Total spend on mobile messaging, display ads, and search will grow from $708 million in 2007 to $2.2 billion in 2012. (Jupiter Research, 2008)
25% of cell phone owners in the US browse the Internet from their cell phones. 16% do so frequently. (Jupiter Research, 2008)
254+ million wireless subscribers live in the US alone. (CTIA Wireless Association, 2007)
40% of brands have already deployed text messaging campaigns. (Cambridge Marketing Colleges, 2007)
Advertisers will spend about $3 billion on mobile advertising by 2008. By 2011, the market value will reach $19 billion, including mobile search and video advertising. (ABI Research, 2007)
7% of US mobile subscribers responded to short codes placed in advertisements or other media. (M:Metrics News, 2006)
18 million subscribers worldwide reported they participated in contests through mobile messaging. (M:Metrics News, 2006)
37% of US mobile subscribers use text messaging, 14.5% use photo messaging, and 3.7% purchased a wallpaper or screen saver. (M:Metrics News, 2006)
How real is mobile marketing? Read the mobile marketing use cases.
Feeling the buzz? Learn more about Annodyne’s mobile marketing services.
Marketing goes mobile. Back to the intro.
How can mobile marketing stimulate your campaign? For a personal consultation, please complete the form above.
| 
