The New Media segment of our Agency Services isn’t about being chic or trendy. We place a watchful eye on industry advances and test technologies, new and emerging, that will dramatically change the marketing landscape.

We believe in stable technologies that offer a competitive advantage.  We also believe in finding applications for those technologies that don’t have a readily-apparent business value. Our resistance to jumping on the latest trend’s bandwagon helps us deliver yet another competitive advantage to our clients.

Here are a few of the latest media we’re recommending:

Marketing through mobile devices is the evolution of brand strategy. It fundamentally alters the connection between brand and consumer, and adds a new rhythm to integrated campaigns. Find out what makes this approach so unique and so rich… the key lies in the nature of this everyday gadget.

Enter the airwaves. > Reveal mobile marketing.

A platform for insights, thoughts, links, events or actions posted on the web, a blog (short for web log) is a strategic component that many companies use to highlight industry thought leaders, spread a message about a certain issue or product, or establish a more personal, informal rapport with their audience.
> Ours

RSS (Really Simple Syndication) refers to a standard for syndicating frequently updated content to your audience. When content updates occur on a site or a blog, rather than an email, XML feeds send content directly to the audience’s desktop. RSS has the potential to become a target advertising medium in the not-too-distant future.

A podcast is an audio broadcast over the Internet. Much like blogs, podcasts enable organizations to share opinions, insights or reactions on hot topics in their industry. While typically associated with a certain portable music player, they are standard audio files that Podcasters (that’s you) make available for download. Podcasting has impacted mainstream media faster than anticipated, and fits in more places than one might initially expect.