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Proof that 2008 isn't all bad news, marketing agency, Annodyne, continues to lead the charge towards digital marketing and launches proprietary campaign management and tracking system.
Blue Bell,
Pennsylvania – December 30, 2008
The
increased attention towards online marketing isn't big
news for Annodyne, Inc., whose business has focused
on Internet-centric marketing for the last several years.
While most marketing agencies are still reacting to
the harsh realities of an economic downturn, Annodyne
is continuing to blaze new trails for its current and
growing client list. With the industry up against sinking
profits, shrinking budgets, and shifting client pools,
Annodyne tackled every financial, creative, and tracking
measurement challenge for its broad spectrum of clients
in 2008 with an unmatched level of creativity, innovation
and fresh perspective. As an integrated marketing and
Internet business consulting agency, Annodyne has long
represented a new breed of agency, quickly building
momentum through its progressive style and thinking.
2008 brought many milestones for Annodyne, including
overwhelming success in producing positive, prestigious
partnerships across multiple categories within the greater
Philadelphia region. Locally-based companies Audiomax
and RDR Mobility, both with their own national client
lists, named Annodyne as their full-service agency of
record. These appointments validate Annodyne's vision
for Interactive Marketing Agencies - taking the lead
where "traditional" ad agencies once stood.
With an already growing reputation for its agility around
marketing trends and easy adaption to shifting technologies,
Annodyne also marked 2008 with the official unveiling
of AnnotrakTM, its proprietary, marketing
campaign management system. Designed to simplify and
automate the tracking of multi-channel marketing campaigns,
the software offers instant visibility into each channel's
performance, both on- and offline, in order to gauge
ROI.
Annodyne continued its intimate relationships in the
Higher Education sector last year with noted affiliations
with the University of Pennsylvania's Wharton Executive
Education Programs, in addition to the University's
Business Services Department. Villanova University and
Drexel Institutional Advancement also shared in new
success with the agency last year.
Fulfilling the desire to attract more business to business
clientele, as well as grow its business to consumer
offerings, Annodyne also rounded out its list for 2008
through the cultivation of relationships with Brooks
Gift Gallery, Sweetskinz Tires and Consumer Credit Counseling
Service of the Delaware Valley (CCCSDV). The healthcare
industry also welcomed Annodyne's talents through partnerships
with MedAssurant, one of the country's largest healthcare
technology solutions providers based in Bowie, MD, and
GENEX, through both its Disability and Services divisions.
About Annodyne:
Annodyne, Inc. is a professional services agency focused
on modernizing brands and businesses. They provide a
full suite of integrated marketing solutions, to bridge
the gap between traditional and digital media. Annodyne
has partnered with a host of diverse clients, offering
Internet business strategy, creative service, and technical
execution. Their vision is centered on The New Marketing
Economy™, which promotes an Internet-centric marketing
model. Annodyne is based in Blue Bell, PA, right outside
of Philadelphia. Learn more about Annodyne at www.annodyne.com.
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