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Annodyne,
Inc. gains ground in the retail category just in time
for the holiday rush.
Blue Bell,
Pennsylvania – November 19, 2009
Annodyne, Inc. announces new client and Philadelphia
culinary pioneer, Di Bruno Brothers. The strategic relationship,
focused on maximizing marketing and sales efforts, began
earlier this year to initiate testing, optimization
and planning for a focused 4th quarter push.
Di Bruno Bros. tapped Annodyne as
a consulting expert in database marketing, website optimization
and holistic marketing strategies. Annodyne was tasked
with extending the knowledge and effectiveness of the
company’s existing internal marketing resources,
as well as increasing customer value. The agency’s
unique approach, which focuses heavily on the ecommerce
side of the Di Bruno Bros. business, also extended to
create an inclusive marketing model across all of the
Di Bruno Bros. properties. This cross-selling, both
in store and online, was a critical step towards displaying
a cohesive brand message across all channels.
Annodyne’s Conversion Optimization
services have armed Di Bruno Bros. with the insight
necessary to achieve improved outcomes, by breaking
down marketing silos and creating an integrated approach
to their promotional campaigns. New strategies around
search engine marketing, email communications, website
optimization, eCommerce analysis and a new ROI model
were developed by Annodyne to more effectively entice,
engage and guide potential customers.
As a unique Philadelphia brand rooted
within the community, Di Bruno Bros. was aware of the
need to provide a more personalized experience for their
loyal customer base, as well as continue to spread awareness
of its online store. Bill Mignucci, Jr., President,
believes in the longevity and future potential of the
brand. “For 70 years, we’ve been delivering
exceptional products to our loyal brick and mortar customers,”
says Mignucci. “What Annodyne has shown us is
that there is an entirely new audience that has yet
to become intimate with the Di Bruno Bros. brand. Working
together to build new strategies around engaging and
maintaining communications with that audience has been
extremely rewarding.”
Finding ways to successfully deliver
the character and charm of the Di Bruno brand experience
was also an essential objective throughout the consulting
and strategic process. Acquiring new business will be
dependent upon connecting with the various audience
segments both on- and offline, particularly during the
upcoming holiday season. Annodyne’s expansive
knowledge around direct response marketing will be deep
rooted in the Di Bruno Bros.’ Holiday Gift Basket
campaign, which seeks to deliver the perfect selection
of gift ideas for everyone on the list. Learn more at
www.dibruno.com
to explore their offerings.
Anthony Campisi, President and CEO
of Annodyne, Inc., is excited about the potential of
Di Bruno’s 4th Quarter campaign. “Di Bruno’s
management team is very forward thinking. Their initiative
in beginning to plan for the holiday season early in
the year was a testament not only to their confidence
in the online channel, but their commitment to their
loyal customer base and how they look to interact with
the brand – especially at the busiest time of
year.”
“This early start enabled the
Annodyne team to develop a targeted strategy, build
ROI models, test messaging and new ideas and track the
effectiveness of these marketing initiatives. This data
has given both Annodyne and Di Bruno the ability to
approach this holiday season with confidence, and a
plan to engage customers like never before.”
About Di Bruno Bros.:
Since 1939 Di Bruno Bros. has established itself as
the culinary pioneer of a great food city - Philadelphia.
Family owned and operated for 70 years, its original
store at 930 S. 9th Street, in the heart of the Italian
Market, still maintains the charm and character it did
when Danny, Joe and Thomas Di Bruno first opened the
venture. Since 1990 when the founders' grandsons took
over the reins of this Philadelphia institution, their
growth has been nothing less than dramatic. Today, the
Di Bruno grandsons along with a committed staff of food
enthusiasts operate three stores – the original
Italian Market location at 930 South 9th Street, the
flagship store at 1730 Chestnut Street, and the newest
location within the Comcast Center on JFK Boulevard.
The company also boasts a full-service catering operation,
a state of the art website, and their own importing
and wholesale division.
Learn more at www.dibruno.com.
About Annodyne:
Annodyne, Inc. is a professional services agency focused
on modernizing brands and businesses. They provide a
full suite of integrated marketing solutions, to bridge
the gap between traditional and digital media. Annodyne
has partnered with a host of diverse clients, offering
Internet business strategy, creative service, and technical
execution. Their vision is centered on The New Marketing
Economy™, which promotes an Internet-centered
marketing model. Annodyne is based in Blue Bell, PA,
right outside of Philadelphia.
Learn more about Annodyne at www.annodyne.com.
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