Resources Realized: 5 Social Media Tips for Non-Profits
Blue Bell, Pennsylvania – May 5, 2010
Every second of every day awareness is generated, loyalty
is developed and conversations are facilitated through
social media. Has your organization taken advantage
of social media’s ability to reach and impact
others?
Still maturing at this point, social media can cause
an overwhelming wave of apprehension. Resources are
limited within many non-profits and the management of
social media is often problematic. However, there are
several simple ways to utilize social media to share
your stories and interact with your target markets.
Look before you Leap.
Monitor activity related to your
cause and your organization. Additionally, take notes
on successful non-profits using this marketing channel
before diving in.
Establish a plan of action.
Sites like Twitter tend to be updated more regularly
(every day) versus Facebook or blogs (once a week or
a few times a month). Create a posting schedule and
share the responsibility among members or volunteers.
To succeed in social media, make consistent updates
and monitor conversations for gems of insight.
Manage the effort.
Do you post news on your website? Or have a monthly
newsletter? Leverage your existing content for social
media networks and focus your efforts on the top social
media sites. Several platforms are available to post
a single batch of content to multiple social media sites
at once.
Think Viral.
The more interesting your content, the more it will
be shared and the further your reach will expand. Our
recent Meals
for Moms campaign
included a customizable bouquet eCard that was posted
and shared through social media because of its engaging
nature. Use your website and social media sites to create
awareness of your presence on other social media sites.
Benefit from corporate philanthropy.
Pepsi's Refresh Campaign
and Chase
Community Giving are examples of large scale
sponsorship opportunities for non-profit organizations.
Both campaigns include voting for non-profits that deserve
donations on social media sites. Inviting your existing
online and off-line network to vote and share vote requests
with friends and family not only increases their chances
of winning, but increases the awareness of your organization.
Social media provides a cost-efficient venue for non-profits
to share their stories. Since non-profits rely on the
loyalty of donors and support of volunteers, keep these
groups in mind throughout your social media endeavors
and stay top of mind.
To learn more about how Annodyne
can help achieve your organization's social media objectives,
please contact us at 215-540-9110.
About Annodyne:
Annodyne, Inc. is a professional services agency focused
on modernizing brands and businesses. They provide a
full suite of integrated marketing solutions, to bridge
the gap between traditional and digital media. Annodyne
has partnered with a host of diverse clients, offering
Internet business strategy, creative service, and technical
execution. Their vision is centered on The New Marketing
Economy™, which promotes an Internet-centered
marketing model. Annodyne is based in Blue Bell, PA,
right outside of Philadelphia.
Learn more about Annodyne at www.annodyne.com.
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