By applying a Heuristic and Cognitive approach to usability analysis, Annodyne analyzed the dotPhoto web presences for functionality, page layout, information architecture, process, and navigation. While the task was to provide usability improvements, we also assessed the site for marketing performance. Our belief is that exclusively analyzing websites for usability can greatly hinder the productivity of the direct response initiative.

With regard to dotPhoto’s goal of integrating Web 2.0 applications and concepts into their current site, we developed a strategy around user-generated content. This strategy included the best of what the web has to offer, wrapped up into one solution to target the broad range of dotPhoto’s audience. 

This solution created a living and breathing environment for dotPhoto users to share photos, ideas, stories, and more. The objective was to extend the connection of users with the dotPhoto brand and allow users to spread the word virally.   Best of all, this strategy was based off of dotPhoto’s current technology infrastructure, minimizing the costs associated with pursuing these new frontiers.