annodyne : proof : mapQuest

Though MapQuest is a household name, they encounter many of the same marketing challenges that other companies face. As part of a long-term relationship, MapQuest engaged Annodyne to perform a series of marketing initiatives to help boost brand recognition of their B-to-B segment, enhance end-user product knowledge, and migrate customers to newly updated platforms.

MapQuest Business Solutions is the business-to-business operation that provides software products for organizations to build routing, proximity search and analytical capabilities into their web and wireless applications.

To emphasize the benefits of MapQuest’s newly updated Advantage Product line, we created an interactive feature showcase to serve as a connection that would not only inform prospects of the features and benefits of MapQuest’s latest solutions, it would also act to pre-qualify leads – ensuring the best use of resources. The showcase was designed to appeal to MapQuest’s two unique audiences Chief Technology Officers and Chief Marketing Officers.

To further influence MapQuest’s brand recognition in the business to business segment, and customer retention, we developed a company newsletter and customer portal designed to educate MapQuest’s existing customer base about the benefits of migrating to an updated platform. Most importantly, MapQuest highlighted the positive impact that these changes would bestow upon their clients businesses.

During the course of our relationship, MapQuest and Annodyne have developed a strategic relationship that is centered on solving marketing challenges through technology. MapQuest understands that as additional marketing challenges arise, they can rely on their trusted partner to perform time and time again.

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