With these goals in mind, Wharton partnered with Annodyne to develop an eMarketing Communications Lifecycle that would address each of their key objectives.  This strategic, actionable plan was to serve as a communications handbook, outlining all communications from initial outreach through application submission. This unique recruitment roadmap integrated offline and online communications and leveraged new mediums and technology to effectively reach Wharton’s target audiences and achieve their specified objectives. 

Throughout the course of the engagement, Wharton was able to double sign-ups and attendance to each of their 30 national Information Sessions, identified and reached new and more diverse applicant pools and limited the drop-off between those who started and those who completed an application.

Most importantly, we helped them track candidates throughout the recruitment process according to their actions, progress and decision status in one integrated CRM system. By tracking the source of the individual, we were able to identify which advertising and marketing vehicles performed best. This assisted Wharton in more accurately determining their ROI for the recruitement cycle.