Would mobile marketing to senior citizens make sense? Probably not. What about a blog for a political candidate? Getting warmer. How about using a social networking platform for a university to expand its recruitment reach to underserved geographic markets? Bingo.

The key to the Technology arm of our Internet Business Consulting is that we know the pros and cons to the newest technologies because we’re using them every day - and we help you make best use of available technologies. There is, however, more to our Technology Consulting than New Technology Evaluation.

Additionally, our services include:

Gauging whether your existing website is doing all that it can and is meeting your audience’s needs

Planning the theme and tonal development to insure consistent blog postings and the ability to meet your organization’s communications objectives

Evaluating indexibility and search engine saturation to develop strategies for improving your search rankings and keeping up with search engine shifts

Researching the best sites to attract your target audience, determining what will appeal to them and creating a long-term plan, which includes procuring media and implementing detailed reporting analytics

Ensuring that users of your existing site or application have the experience you intend and they expect

Helping you get the most out of your CRM system by moving from contacts and calendaring to total alignment with your marketing communications