Penn State Smeal EMBA.

The Challenge

The Smeal Executive MBA program needed to fill seats in a highly competitive market while identifying higher-quality leads for future cohorts. They needed a partner who could move beyond "awareness" and drive actual enrollment revenue.

Our Strategy

We implemented our Conversion Optimization Management (COM) framework, leveraging multi-channel demand generation and highly targeted landing pages. Every touchpoint was tracked via Annotrak™ to ensure we were only spending budget on the channels that converted.