Auburn University
Driving $3MM+ in revenue through hyper-targeted lead generation.
The Challenge
Auburn’s Harbert College of Business faced the challenge of recruiting for three internationally ranked executive degree programs (EMBA, PEMBA, MRED). They needed to reach high-level professionals not just in Auburn, but across specific geographic travel corridors.
The Solution
Annodyne’s media strategy team moved away from "casting a wide net." We designed a campaign targeting qualified prospects within accessible travel corridors. Using a blend of paid search, social, and display, we deployed a media flight plan optimized for "Speed to Lead."
"53 Annodyne leads converted into enrolled students over a 3-year period at an average CPL of less than $130."
The Results
550%
Return on Investment
$3MM+
Revenue Generated
<$130
Average Cost Per Lead