Met-Pro Corporation.
Generating leads among hard-to-reach prospects by taking B2B waaal outside the box.
The Challenge
Met-Pro, a niche-oriented global provider of product recovery and pollution control technologies, faced a complex hurdle: they needed to raise awareness among highly specialized professionals across a multitude of disparate marketplaces.
The Solution
A Three-Phase Digital Overhaul
Phase 1: Website Marriage. We orchestrated a full-scale overhaul, marrying seven disparate websites — the global corporate site plus sites for six individual business units — into a single, intuitive user experience that cross-sold solutions across divisions.
Phase 2: Surgical Search. Using our proprietary Conversion Optimization Management (COM) framework, we deployed highly targeted search campaigns for each business unit, driving leads to lead-capture-optimized landing pages.
Phase 3: Annotrak™ Integration. To capture and qualify intent, we implemented Annotrak™ to gather data on prospects that could be used for immediate sales follow-up and long-term campaign optimization.
1,800+
Qualified Leads
149
Avg. Leads / Mo
Enterprise Interest From:
The Takeaway
"Prospects are only hard to reach when you don’t know where to look."
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