CASE STUDY

Strella Aesthetics

Located just outside of Philadelphia, Strella Aesthetics is an award-winning, multi-location medical spa offering services such as anti-aging, tattoo removal & plastic surgery.

A DESIRE TO GROW

The owner of Strella Aesthetics approached Annodyne with a growth strategy in mind. He was looking to improve their online lead generation and increase their customer base.

At the time, Strella Aesthetics offered one location with an eye on opening another if they could increase demand. Though the owner was satisfied with the results of previous efforts at lead generation, he knew there was room to grow with more sophisticated targeting.

“We were blown away by Annodyne’s ability to generate new, highly qualified leads right out of the gate. They’re not just our marketing agency. They’re our strategic partner.”

OPPORTUNITIES FOR GROWTH

Annodyne analyzed their current marketing efforts, as well as their marketing automation tool. The Annodyne team saw large opportunities for improvement to help the Strella Aesthetics organization grow.

Annodyne’s help included:

Hyperfocused targeting
Identification of lucrative geographies, such as six-figure income neighborhoods
A brand new Adwords campaign
Social media ad campaign on Facebook
Higher-converting landing page development

RAPID RESULTS

leads in 90 days

increase in impressions

The brand’s new LinkedIn ads and InMail advertising:

Strella Aesthetics achieved remarkable results… and fast:

Over 150 leads were generated in the first 90 days
Average cost/lead was under $40
Impressions and clicks have increased by 50% month over month for past 90 days
Leads are more likely to become customers, now that they’re more targeted

More confident than ever, Strella Aesthetics proceeded with opening a new location in Malvern, PA right in the heart of the wealthy Main Line.

CASE STUDIES – STRELLA