Higher Education Case Study
University of Arizona Eller.
Dominating the enrollment funnel for three concurrent MBA programs.
The Challenge
The Eller College of Management sought to raise awareness for its three MBA programs simultaneously while dramatically increasing the return on their marketing investment. The goal: Go to the prospects rather than waiting for them to come to the school.
The Impact
Over a 24-month period, Annodyne’s precision targeting and 1:1 attribution model filled an average of 35% of the total enrollment across the Evening, Executive, and Full-Time MBA cohorts.
2,200%
Total ROI
$3.94M
Enrollment Revenue
35%
Of All Cohorts Filled
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