The college has relied on Annodyne’s expertise with hypertargeted lead generation to help recruit students into these programs. A key challenge for the college was targeting prospective students, not only by profession and experience, but also from geographic locations outside of Auburn which could be tapped into.
Instead of casting a wide net requiring significant media budget, Annodyne’s media strategy team designed a campaign that specifically targeted qualified prospective students in travel corridors accessible to Auburn. Annodyne then designed campaign creative and a media flight plan that was deployed in paid search, display, and social media ad channels.
A key reason why Annodyne has earned its long term engagement with Harbert is due to the strong performance of its lead generation campaigns. Through Annodyne’s efficient targeting approach, 53 Annodyne leads have converted into enrolled students over the past three years, at an average cost per lead (CPL) of less than $130 per lead.
In just the most recent 3 year period, the relationship has generated over $3MM in revenue for Harbert and delivered over a 550% return on their investment in us.